Brand Usage Technology
Car Service Satisfaction
Seminar Follow Up
Shopping Cart Abandonment
Trade Show Follow Up
The Art and Science of 360 Degree Feedback by Richard Lepsinger and Anntoinette D. Lucia
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
by Joshua Grossnickle and Oliver Raskin
How to Use Polls and Surveys That Brand You as an Expert
by Joan Stewart
An Introduction to Survey Research, Polling, and Data Analysis
by Herbert Weisberg, Jon A. Krosnick, Bruce D. Bowen
Using Electronic Surveys
by Mal Conway and Susan Thomas
Getting the Most Out of Web-Based Surveys
by David Ward
Employee Opinion Questionnaires: 20 Ready-to-Use Surveys That Work
by Kathleen G. Connolly and Paul M. Connolly
Marketing: Creating and Keeping Customers in an E-Commerce World
by William G. Zikmund and Michael D'Amico
Mail and Internet Surveys
by Don A. Dillman
Improving Survey Questions : Design and Evaluation (Applied Social Research Methods)
by Floyd J., Jr Fowler
In order to help you conduct the most effective surveys using the Internet, we've compiled this list of articles and research papers about survey research and web surveys.
Avoid the Field of Dreams Fallacy by Lawrence Kilbourne Quirk's Marketing Research Review
How Surveys Influence Customers by Paul Dholakia and Vicki G. Morwitz Harvard Business Review
Mail and Other Self-Administered Surveys in the 21st Century: The Beginning of a New Era by Don A. Dillman, Gallup Research Journal
Casting the Net: Surveying an Internet Population by Christine B. Smith, Journal of Computer-Mediated Communication
Economic Data Collection Via the Web: A Census Bureau Case Study by Elizabeth Nichols and Barbara Sedivi.
Principles for Constructing Web Surveys (click here for figures for this paper) by Don A. Dillman, Robert D.Tortora, and Dennis Bowker.
Influence of Plain vs. Fancy Design on Response Rates for Web Surveys by Don A. Dillman, Robert D. Tortora, John Conradt, and Dennis Bowker.