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Learn how to get the most out of your online survey projects. Use this collection of books compiled by the
i-Surveys team as your guide to online surveys.
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The Art and Science of 360 Degree Feedback by Richard Lepsinger and Anntoinette D. Lucia

The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
by Joshua Grossnickle and Oliver Raskin

How to Use Polls and Surveys That Brand You as an Expert by Joan Stewart

An Introduction to Survey Research, Polling, and Data Analysis by Herbert Weisberg, Jon A. Krosnick, Bruce D. Bowen

Using Electronic Surveys by Mal Conway and Susan Thomas

Getting the Most Out of Web-Based Surveys by David Ward

Employee Opinion Questionnaires: 20 Ready-to-Use Surveys That Work
by Kathleen G. Connolly and Paul M. Connolly

Marketing: Creating and Keeping Customers in an E-Commerce World
by William G. Zikmund and Michael D'Amico

Mail and Internet Surveys by Don A. Dillman

Improving Survey Questions : Design and Evaluation (Applied Social Research Methods)
by Floyd J., Jr Fowler

In order to help you conduct the most effective surveys using the Internet, we've compiled this list of articles and research papers about survey research and web surveys.

Avoid the Field of Dreams Fallacy by Lawrence Kilbourne Quirk's Marketing Research Review

How Surveys Influence Customers by Paul Dholakia and Vicki G. Morwitz Harvard Business Review

Mail and Other Self-Administered Surveys in the 21st Century: The Beginning of a New Era by Don A. Dillman, Gallup Research Journal

Casting the Net: Surveying an Internet Population by Christine B. Smith, Journal of Computer-Mediated Communication

Economic Data Collection Via the Web: A Census Bureau Case Study by Elizabeth Nichols and Barbara Sedivi.

Principles for Constructing Web Surveys (click here for figures for this paper) by Don A. Dillman, Robert D.Tortora, and Dennis Bowker.

Influence of Plain vs. Fancy Design on Response Rates for Web Surveys by Don A. Dillman, Robert D. Tortora, John Conradt, and Dennis Bowker.